Drumroll please: the “New Italy” (oh-oh-oh it’s Magic)

Pomp and fanfare for the launch of the New image of the Italian brand – “magic Italy” – and without further waiting:

Some have called it “a Photoshop sampler” but I think it reminds me of a 1980s TV logo when everyone was just learning the power of computer graphics. Okay, maybe the early 90s to be generous.

Long live the genius of a true artist like Mirò.

What do you think it is?

What do YOU think it is?

Il logo che va, e quello che viene

Literal translation of the title:
The logo that goes, and that which comes
(p.s. no reference to bodily functions intended in English, even if the logo is loaded with possible non-worksafe interpretations…)

On its way out already

As reported in the comments on the Italian side, logoitalia has managed to find another logo hidden within the italia.it portal.

By manually changing / typing the address to http://www.italia.it/wps/portal/fr a French version of the portal is available, still undergoing serious construction, where the “Pickle” logo is substituted by another, maybe worse logo, probably a second choice or temporary placeholder work.